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 MARKETING EXPERTISE |
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| Webicans is fortunate enough to have the Marketing Expertise of Greg Morris. Not only has he had experience in telecommunications, retail and Internet solutions, he offers an amazing insight into businesses. His ability to quickly identify problems, provide solutions and supply avenues for businesses to immediately increase their revenues is unparalleled. Greg takes great pride in giving to others, whether it be through charitable donations or providing effective solutions to long term problems. Greg looks forward to assisting your business, big or small, in finding ways to increase revenues, expand your customer base and increase your market presence. |
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GREG MORRIS
PRESIDENT
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MARKETING EXECUTIVE
Master of Business Administration / Expertise in Consumer Marketing
Advertising – Direct Mail – Database Marketing – Internet / Email – Telemarketing – Alternative Channels
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| INTERNET Strategies/Tactics |
E-Mail Campaign Management |
| Telecom Expert |
Privacy Officer |
| Market Research / Analysis |
New Channel Development |
| Budget / Expense Tracking & Analysis |
Vendor Management |
| Channel Marketing Management |
Cross-Functional Team Building |
| Employee Incentive / Training Programs |
Project Management Leadership |
| Process / Performance Improvement |
Contact Strategy Development |
| Business Inteligence Tools / Business Objects |
CRM / Database Expert |
| New Market / Segment Development |
Negotiation Expertise |
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PROFESSIONAL EXPERIENCE
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| Career is distinguished by successes in consumer marketing across all channels. Possess a keen insight into consumer behaviors and have a strong comprehension of the fundamentals of marketing, product, price, promotion and place. Proven leadership talents and excellent communication, interpersonal and relationship management skills at all organizational levels. Strategic, detail-oriented and tenacious; willing to do what it takes to get the job done. Dedicated to goal attainment! |
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| A short list of major accomplishments in select categories follows: |
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| Advertising |
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Successful advertising marketer |
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Run of Press, In-flight magazines, business & trade magazines, consumer magazines, professional papers, local
papers, and other forms of advertising |
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Broadcast advertising including Radio, TV, & Multimedia |
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| Channel Marketing |
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Can strategize, develop, implement / execute, fulfill, and analyze results of all marketing channels including alternative and regular channels. |
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Establish Audit controls for analysis of marketing results |
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Third Party Marketing Auditor |
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| CRM & Business Intelligence User Expert |
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Expert and Intermediate user of various CRM tools |
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Expert negotiator of CRM and Business Intelligence tools from various vendors |
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Ability to use tools to resolve business problems, save money, and generate income |
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| Direct Mail |
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Significantly improved quality of direct mail pieces. Focused on ensuring that the copy of direct mail pieces were on time and on schedule, and caught defects prior to printing/mailing. |
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Cut annual direct mail expenses while results improved for a major retailer! |
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Can write successful copy, execute mail campaigns or provide audit control for existing mail suppliers! |
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| Improve Profits / Reduce Costs / Save Money / Problem Solver |
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Captured $50 million annual savings by developing a full suite of new free minute offers in the outbound telemarketing channel to remove solicitations checks from outbound calls at major Telco. |
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Developed processes that reduced mailings and calls to already existing customers for a $20 million annual savings. |
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| Achieved $50 million savings by identifying and averting a potential problem that involved halting a telemarketing list to existing customers (list was intended for prospects). |
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| Incentive & Training Programs |
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Restored lost customer relationships and improved conversion rate by 5-10% in one year. Created new incentive /training programs for both union and non-union representatives and improved selling skills. |
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Introduced a new training and communication plan that strengthened the sales performance of telemarketing center management and representatives. |
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| Increased Revenues |
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Improved sales at major retailer by over $75 Million. |
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Developed marketing contact strategy for new accounts which returned $8-$10 for every $1 spent on mailings. |
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Led team at major Telco in exceeding revenue target by tens of millions and improving conversion rate by 5-10% |
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Always exceeded sales objectives from sales to costs! |
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Improved sales conversion by 10-20% and grew sales volume from 1 million to 2.5 million by instituting a new incentive program, and a new call flow script for managers and telemarketing representatives. |
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| Marketing Plans, Implementation & Execution |
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Successfully developed marketing campaign, website design, and mailing strategy for small / medium size business owners. |
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Successfully develop marketing plans including new programs and channels across various industries. |
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| Market Segmentation |
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Designed marketing campaigns and advertising programs in college newspapers and in-flight magazines. Improved sales by up to 10% through initiating changes to in-flight advertisements |
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Develop new target markets / segments for major Telco allowing entry in European markets |
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Create new target markets for major retailer: New Mover Strategy & In-language opportunities |
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| Negotiation |
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Captured a $160,000 annual savings and 30% reduction in costs by improving the RFP process for a contract renewal. |
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Negotiated various marketing contracts from database, direct mail, and telemarketing vendors. |
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| New Market Entry / New Sales Channels |
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Initiated entry into new markets while working to penetrate and grow business within established markets. Launched both traditional and new media global marketing campaigns; focusing on the college and world travelers markets |
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Enabled competitive market entrance across Western Europe by designing price changes in the European market based on research and profitability targets |
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Directed the launch of three successful partnership marketing acquisition programs |
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Marketing Test Structures, Testing Strategies & Tactics,
Implementation & Execution |
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Improved sales/sales flow by over 10% during peak testing period by reducing the overall volume at risk in test from 50% of mail volume to 10%, developing, and executing key strategic tests from design to rollout. |
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Spearheaded tests with rollout considerations that enabled and expedited the sale of multiple products and services. |
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| Developed concrete marketing test process across six major retailers which allowed proper analysis of marketing tests improving test results and allowing business to take advantage test results across divisions. Improving sales and reducing costs! |
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| New Business Launch / Overall Marketing Plan |
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Developed and executed marketing strategies and tactics for major Telco’s on-line market entry. |
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Secured electronic bill pay service for major Telco’s INTERNET startup through negotiating co-marketing agreements, and developed business plans for web site content. |
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| Privacy Expert |
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Ensure major retailers database complies with federal, state, and local laws regarding privacy and legal requirements |
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Develop consumer friendly privacy policies |
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| Project Management |
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Projects are done on time within budget and as requested! |
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| Vendor Management |
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Strong background in working with direct mail vendors, ad agencies, and fulfillment houses, as well as consultants and other external telemarketing vendors and database providers |
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Control Expenses, audit results, and audit bills for substantial savings! |
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| Website Design & E-Commerce |
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Upgraded major telecom player’s website to a fully functioning website with: customer servicing tools, ordering and fulfillment capabilities, competitive tool, sales channel, with e-commerce capabilities. |
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Developed Business Plans and Marketing Plans for major Telco’s entry into On-line markets. |
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Successfully developed & designed customer friendly marketing websites with e-commerce capabilities. |
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Education / Memberships
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MBA – Rutgers University, Graduate School of Management (2001)
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E-Commerce Concentration, Beta Gamma Sigma National Honor Society member
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BS, Business Administration (cum laude) – Boston University, Boston, MA (1989)
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NCR Teradata Analytic Application Product Advisory Council (2002 to 2004)
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American Marketing Association
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